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Marketing Tips 101
Running Ads On Your Site
Even if today were the first time you'd ever surfed the Web, you would have undoubtedly seen more than a few ads - not a surprising fact. NetMarketing, is no different from any other business - one has to pay the piper. And if you're a serious NetMarketer, you'll eventually want good professional hosting, and need to advertise. Many NetMarketers opt for Google, BidVertiser or other similar programs. But if you do, be aware that these companies dictate how and where you can advertise; and as far as I know, none of them allow traffic exchanges, the most common and effective advertising for NetMarketers on a budget. From my personal experience, the terms of service are not always clear on what constitutes "use" of traffic exchanges. NetMarketers often run Splash Pages on traffic exchanges with links to a site. But the terms of service for the ad services are not clear if this is acceptable or not. And believe me, I know from personal experience, that if an ad company's "logarithm" decides that you are violationg their terms of service, they can capriciously close your account without paying you one red cent or the courtesy of answering your rebuttal. Funny how they decide to close your account just before payout time.
So what to do? Run your own ads, placing text ads in a "ribbon" at the top of the page, designing ads in a table near the navigation panel or just below the main title. Be creative. The most effective placement is often in context, using a key word or phrase as a link to a relevent ad. Just remember that the most effective placement is above the fold, before surfers need to scroll. However, the end of an article is also a great place to put an ad. In general, surfers don't like too much scrolling, but will sometimes scroll to the very end to get the gist of an article. So be creative and enjoy!
Give Your Business A Kick Start
To your success,
Paula Gaon
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