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Marketing Tips 101
Looking Backwards & Forwards
The world is a crazy place. Financial institutions that were "too big" to fail have indeed failed, not to mention the scandal of a big-time money manager being “outted” running a Ponzi Scheme. As if all of this isn’t bad enough, many people who rely on steady employment to feed, house and clothe families have lost their means of support-with many more in fear of losing theirs.
What does all of this tell us? I’m not going to pretend to have any financial expertise, but from some cursory reading and listening to a few financial analysts’ reports, it seems that the root of these woes is the flagrant disregard for the common sense use of money and resources.
Let’s face it. Big Brother, Sister, Auntie or Uncle doesn’t always keep us from falling through the cracks. All of us want to hit it big on the first try.
Set up a web site full of affiliate links, send out a few emails, buy some traffic and rake in the millions in a month or two. Unfortunately, this is just not the way of the world or cyberspace. Profit is the motivating force of business. And to make a profit, one has to work systematically and consistently.
So what does all of this mean for us NetMarketers? In a word, Inventory. It’s an old fashioned idea, something that we Baby Boomers may have done in local department stores after the holidays to earn some pocket money. None the less, it’s a tried and true principle. Looking back and taking count. What are you selling? How much time (Yes, time is a commodity.) have you invested marketing each group of products? What are you paying for marketing
(Getting That Big Bad Traffic)? What are you left with after paying out? And finally, are profits rising or falling?
Yes, inventory taking can be very discouraging. But try to see the glass as half full. If you basically enjoy the challenge of NetMarketing, why not keep at it building your business gradually and sensibly? Budget your time and money and continue to work smart. Network and learn. Continue to look forward-we’re certainly seeing more and more every day that the Big Guys are not always looking out for us.
To your success,
Paula Gaon
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