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Marketing Tips 101
Introduction
It doesn't take a Rhodes Scholar to succeed in Web Marketing,
but it does take direction, networking, systematic work, consistency,
and a lot of patience! I started marketing designer apparel and gift items on the Web about three years ago
and soon discovered that one has to exapand the horizons- without going too far. Web Marketing, like all marketing, is NEVER
a get rich quick proposition! Like everything else, it is steady consistent work, pure and simple.
Needless to say, I've learned a lot, made mistakes, and am now seeing a steady increase in customer base and profits. Still don't claim to be an expert, but if you are just starting out in NetMarketing or would like to start a business, here are a few observations and tips that will help you get started.
1. Decide what you want to market.
What are you interested in? Find a niche, if you dig it, there are certainly
others who will dig it too; and you'll tend to work more consistently marketing products that you are
enthusiastic about. Do some surfing on the Web to see what folks are looking at, then focus on
a few areas in the beginning. The beauty of the Web is the fact that you can always easily add more.
2. Build yourself a basic site, one or two pages.
Having your own website helps you focus on your goals.
Plus, when you start advertising, you'll stand out from the crowd of stamped out splash page advertisers. Now don't panic.
You don't need to be a tech wizard or spend a lot of money to build a website. In general, try things out before you spend
and budget! Follow this link
to start out with free hosting, templates, and web tools. Again, budget, then decide when to upgrade.
3. Networking
Nothing exists in a vacuum, right? So start networking. Get to know other WebMarketers & learn.
Granted, you will meet a lot of people who are only interested in selling their latest program. It goes without saying
that you need not fall for everything. However, get to know people and learn from them; everyone has something to offer.
And there's always something to learn. Follow this link to my favorite Business Social Networking Group.
4. Advertising
Now, we've come to the big challenge, the make or break of NetMarketing-getting traffic, hits to your
website. This is where most of us get bogged down and lose focus. Will write more about advertising in another post-promise!
In the mean time, check out my resource page of the best marketing tools, all tried and true.
5. Finally, at least for now, keep track. Winners keep score. Note the number of hits each day (Free counters are easily
found); better still keep a journal. When we see things written down, it has a way of encouraging us to work
smarter and try harder.
These are the basic steps in a nutshell. Like all worthwhile projects, it's all easier said than done. In the next post, will
give a few tips on building and organizing a web site.
To your success,
Paula Gaon
Next Post: "Building a Basic Super Website"
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